REDEMPTION
Use points for this flight → saves £1,200
How Ruma Works
Ruma connects live reward seat availability, real-time cash pricing, carrier charges and transfer partner logic to find the option that saves you the most.
The Points Travel Problem
Booking a flight with points shouldn't take hours — but it does. To book a single trip, travellers must search multiple airline websites, check award availability, compare programmes and alliances, calculate taxes and fees, understand transfer ratios, and then hope they've found the best redemption. The process is time-consuming, complex, and riddled with hidden restrictions. Most travellers never unlock the full value of their rewards.
Challenge
Why this is difficult to solve
No Centralised Reward Data
Airlines keep their reward seats siloed, preventing unified search comparison across alliances.
Changing Availability
Inventory refreshes in milliseconds. Manual checking is obsolete before the page even loads.
Complex Partner Rules
Booking a flight on Partner A using Points from Partner B involves 14+ layers of logic.
Transfer Delays & Bonuses
Point transfers can take 48 hours, while temporary 30% bonuses shift the entire math.
How Ruma works
How it works in four steps
Ruma simplifies the process of using loyalty points through a structured workflow.
Connect Your Wallet
Link your loyalty points balances across 30+ programmes.
Search Travel Options
Ruma searches both reward flight availability and cash flight pricing.
Compare Booking Strategies
Every booking option evaluated: points, transfers, or cash.
Get the Best Recommendation
Ruma's optimisation engine identifies the best booking option.
Example Engine Outputs
Transfer Logic
Transfer Amex → BA for better value
Cash Strategy
Pay cash for hotel instead of points
The Ruma Value Engine
Ruma pulls live data from airline award programmes, credit card balances, transfer partners and real-time fee structures. In seconds it identifies which of the three options gives you the best value: transfer and book with a partner, book directly with points, or pay with cash.
System Status
Live Airline Data Network
Real-time monitoring of airline loyalty and award data connections across the Ruma platform.
AirlineStatus